H coffee brand coffee stick 3 types package design
Based on the basic principles of neatness and simplicity, the package's design aims to intuitively communicate the information needed by consumers. Considering the effects of in-store displays, it is designed to naturally attract consumers' attention by delicately arranging visually minimal and attention-enhancing elements. Overall, the package seems to be pursuing a modern aesthetic that leaves a strong impression in simplicity.
Based on the basic principles of neatness and simplicity, the package's design aims to intuitively communicate the information needed by consumers. Considering the effects of in-store displays, it is designed to naturally attract consumers' attention by delicately arranging visually minimal and attention-enhancing elements. Overall, the package seems to be pursuing a modern aesthetic that leaves a strong impression in simplicity.
The product's package consists of three colors that reflect the type and taste of coffee. The cafe latte is designed in ivory, vanilla Delight in soft orange, and Belgian Choco Latte in deep brown to express their unique characteristics. In addition, the company sought to create a soft, warm pastel tone feel by using uncoated tributary packaging, a choice designed to give consumers a natural yet eco-friendly impression.
